ULTRA4 4600 STOCK CLASS
This class has been racing in ULTRA4 since 2012. It is one of the 4 classes that race on Wednesday of KOH week during the Every Man Challenge. The class serves as the perfect opportunity for aftermarket manufacturers to showcase their consumer-based products. It also provides these manufacturers with a unique platform to test their products in the harshest of environments. The vehicles are also easily relatable for spectators, oftentimes because it is the same vehicle they have at home in their garage.
What makes the 4600 class exciting is its unique set of restrictions. While there are many, it boils down to the following:
CLASS RESTRICTIONS
These restrictions are in place to keep the class as stock as possible and similar to the vehicle a “weekend wheeler” might have. This translates to easier sales for sponsors when the race team has a proper marketing plan.
We work one on one with our sponsors to come up with the best way to market their products to the end consumer. Every company is different in how they go about marketing, and as business owners we understand that.
Direct & Aggressive vs. Passive
Video Marketing vs. Product Photos
Tech Talks vs. Teaser Shots
What we have seen is that this sales strategy works and translates to quantifiable sales for our partners. It is one of the key reasons that our partners from 2020 have doubled down for the years to come.